Product review: Riviera for Skype

Photo cred: Zsolt Vajda

There's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.

This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.

What motivates you !?

Photo cred: Jinx!

Hello world ! Yes, I've taken a short vacation from writing on this blog and this is mainly because my schedule looked like hell for the last months...of course this doesn't mean that the torment is over, or is it ?!

I came across an interesting video about what motivates us at home and in the workplace. To be honest with you, I'm surprised how much I can relate to what Dan Pink is saying about this.

20 Ways To Become The Best In Your Field

Photo cred: Leo Reynolds

Becoming the best in a certain field has always been the ultimate challenge. This requires determination beyond anything. It means not settling for "second best", not going halfway in your journey to success and fulfillment, surpassing yourself and all the others while you evolve and grow.

I received a list from Adrian Soare called "101+ Ways For Becoming The Best In Your Field". We will attach it to the blog post so you can download it and check it from time to time to remind yourself what can bring you results in your field of interest.

I consider the following 20 point to be the most important ones:

1. Offer 20% more than your average client expects. By doing this you will surprise your clients in the best way possible and most of them will want to repay you for this with a service, more money or with a recommendation.

The Difference Between a Boss and a Leader

Photo cred: nestor galina

Is a boss different than a leader ? I'd like to think so and I'm sure you'd agree. Keeping it clear and simple I'd like to point out the major differences between them:

A boss inspires fear. A leader inspires enthusiasm.

A boss uses words like "I", "Go". A leader uses words like "We", "Let's go".

A boss knows how it is done. A leader shows how it is done.

A boss's focus is on fixing the blame for the problem. A leader's focus is on fixing the problem.

A boss drives people. A leader coaches them.

A boss makes work a drudgery. A leader makes work...fun, like a game.

A boss depends on authority. A leader on good will.

A boss has people working for him. A leader has people working with him.

A boss will make you see your flaws. A leader will help you discover your potential.

How to attract attention to your products or services

photo cred: captcreate

Recent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything.

It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few examples on how to get people out of their heads and fully interested in knowing more about a product they probably don't yet want or need. This requires creativity, but can show great results if applied correctly: