How to attract attention to your products or services

photo cred: captcreate

Recent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything.

It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few examples on how to get people out of their heads and fully interested in knowing more about a product they probably don't yet want or need. This requires creativity, but can show great results if applied correctly:

New Marketing and Transparency

 

Photo cred: Trey Ratcliff

Marketing campaigns have a very well established plan on what, when and how to present a brand or a product to the potential customers. Every company wants to fully control the process that determines how the people will see them in the future. Do YOU think this is the natural way of doing things?

What we see and what is

A very strong businessman once told me that "Facts speak louder than words". This makes very much sense because anyone can talk, but only the results really matter in the end.

Your Customer's Birthday - The Perfect Time For Marketing

What happens once a year and it has something to do with you personally. That's right, your birthday. We all know that birthdays are fun, we are the center of attention and above all we get presents.

It was my birthday this week and of course that I've received a lot of messages. Among the senders there were also these messages from the top 3 recruiting sites in Romania: eJobs.ro, MyJob.ro and Bestjobs.ro . Now, I don't know how much do you know about these 3 companies but a study made 2 years ago showed that eJobs had back then a market share of 46 %, BestJobs 25 % and MyJob 10 %, the rest being other recruiting sites.

Since they all sent me email messages wishing me all the best, I thought to share them with you as well. You'll see why being the number 1 in the business isn't always something good. I'd like to start in the same order as I mentioned them since it reflects perfectly the podium (backwards).

Number 3:

This is a print screen of the birthday message eJobs.ro sent.

The good part: - they remembered my birthday

The bad part(s):

1. Well, for a company that claims to be the No. 1 recruiting website in Romania this is a message that should never be sent. It's way to short and above all doesn't make me feel special in any way.

I mean it's my birthday, if you really want me to appreciate you sending a message don't be lazy, get creative, give me a reason to recommend your service to others.

In any language you may translate this you'll find out that it says something like this: "Good morning Christian, We know it's your birthday so we would like to wish you Happy Birthday, lots of health and happiness and......good luck in your career !" If I had a talking dog, I believe he would do a better job than this.

What does doing business really mean?

Photo cred: Trey Ratcliff

This is a question that I've asked myself for some time now. The business world, the big corporate field seems very appealing nowadays for the young businessman or professional to be. It gives you a steady environment in which you can learn, grow and bring your personal contribution not only to the organization but to the business partners as well. I understand that any company wants to have better and more customers in order to raise capital and profit. The question I have is "Why are people and corporations acting like there is no limit to natural resources?" Without falling into the Greenpeace environmentalist spirit I simply ask you, the reader: "Is the way things have been going for the last fifty years sustainable?"

Leaving the Earth's resources issues aside it's important to speak about the other item on the list, which seems absolutely necessary for conducting business and obtaining profit: humans. On numerous occasions creating a life-time connection with clients has proven beneficial to companies. Sometimes all they had to do was care a little bit more, not going directly for the person's money, but looking to enrich his personal life and experience, finding a solution to his concerns.

What matters now

In one of his many books, Seth Godin asks this even without the question mark, maybe showing us that indeed questions are answers. He reminds us one of the basic things in the business world. The fact that in order to get what you want you first have to help a lot of people to get what they need and want for themselves. Offering value to others will make them want to return the favor in the future. Honestly caring for them as if their problem would be yours could really bring the best solutions for customers.