Photo cred: Zsolt Vajda
There's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.
This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.
There's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.
This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.
